#goguangdong mobile first strategy for China’s No1 province
Guangdong (former Canton) is the #1 province in China.
Through a collaborative agreement with Search Digital Global Terry Arnold developed a new business proposal for Guangdong Tourism.
Business objective; raise awareness and increase numbers of UK travelers to Guangdong”.
The strategy he developed #goguangdong was mobile first and focused on building destination brands. It was supported by innovative brand and partner advertising, video, a new website and global events.