SIMPLE PROCESS
Terry Arnold’s success in new business development has been built on a simple process that includes; Evaluation, Strategy, Prospecting, Proposals and Analytics. Mixed and matched with digital marketing support this process delivers improved efficiencies and performance.
EVALUATION
From analysis of marketing data to insights garnered from leading market sector reports Evaluation includes sourcing, analysing, summarising and presenting marketing intelligence. This business intelligence will help pinpoint your current position in the competitive landscape and provide you with the strategic options for achieving your new business goals.
- Brief and/or Heuristic Workshop
- Stakeholder Analysis
- Market Analysis and Channels
- Competitive Landscape
- Risks and Opportunities
- Strategic Options
STRATEGY
Terry Arnold develops and implements new business strategies. His strategic thinking will clearly define and position your business, deliver improved marketing performance and enable significant business growth.
- Core Competencies
- Brand, Product, Service Development
- Strategy Development
- Planning
- Costs
PROSPECTING
Inbound and outbound Terry Arnold uses leading marketing technology tools and develops innovative sales programs that identify real business opportunities. He will build the valuable pipeline of business opportunities you need to succeed.
- Concept Development
- Data and Targeting
- Sales Programs
- Pipeline Building
- Reports
PROPOSALS
Based on his exemplary global brand experience, inspired strategic thinking and digital marketing expertise Terry Arnold's will work with you to develop and deliver winning business proposals.
- Scope
- Market Research
- Strategy
- Implementation
- Costs
ANALYTICS
Terry Arnold looks beyond the page views and click through's to what drives online engagement and delivers conversion. He will decipher your analytics and produce valuable insights. that will identify opportunity, shape your strategy and deliver improved performance to your business.
- Data Gathering
- Analysis
- Insights
- Reports
