...how to position a global brand

Brand Development

The Challenge

Give the Freedman brand global gravitas and drive digital through the agency.

The Strategy

Partnering with Results International the Terry Arnold Consultancy developed a new business strategy and proposition. Terry Arnold appointed and managed Sapient on the design and build of a new website, teamed with IT on technology transformation, mentored the sales team on implementation and sourced a global digital partner network for delivery.

The Result

A global brand image, hubs in New York and Singapore, seamless digital delivery worldwide.

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