#goguangdong mobile first strategy for China’s No1 province
Brand Awareness
Guangdong (former Canton) is China’s leading tourist board. How does it retain this position? Through a collaborative agreement with Search Digital the Terry Arnold Consultancy developed a new business proposal for Guangdong Tourism. Business objective; raise awareness and increase numbers of UK travellers to Guangdong.
Through a collaborative agreement with Search Digital the Terry Arnold Consultancy developed a new business proposal for Guangdong Tourism. Business objective; raise awareness and increase numbers of UK travellers to Guangdong. The Terry Arnold Consultancy developed a mobile first strategy, #goguangdong. It focused on building destination brands.
Supported by innovative brand and partner advertising, blogs and online events.
