‘Only in France’… The exceptional strategy that won £4.5m in new business.
The Terry Arnold Consultancy partnered with the agency Walk don’t Walk to win French tourist board account, Atout France (formally Maison de La France)
The French Tourist Board – Atout France were looking for a new advertising agency for its interactive account. In collaboration with WdW, Terry Arnold pitched for the account, valued at £4.5m.
Terry Arnold developed the strategy ‘Only in France’. This was to implemented through 28 campaigns across 32 regions. Responsibilities included research-driven analysis, creative solutions and brand management. The media buyer was Mindshare Interactive.
The winning strategy and creative solutions were delivered along with a monthly media reports I provided by Mindshare Interactive.
