A bold Eurocentric strategy and repositioning for this independent
Brand Identity
The Terry Arnold Consultancy was appointed by Nexxus agency owners to lead this €120m European group on business development. Through Global research, Nexus discovered it had to consolidate its positioning.
Global marketing analysis led to the development of a Eurocentric strategy and the repositioning of 12 agencies. Following the design, build and SEO of a new website, site traffic in the first increased 800%.
Transformation successfully positioned Nexxus for the next 3 to 5 years by providing to its 78 global clients a fully integrated marketing service across all 27 EU markets.
