Atout France
Chapter i
The Challenge.
The brief was for interactive advertising valued at £300,000 pa excluding media.
Chapter ii
The Strategy.
Based on the strategy ‘Only in France’ I implemented 28 campaigns across 32 regions. Responsibilities included research-driven analysis, creative solutions and brand management. The media buyer was Mindshare Interactive.
Chapter iii
The Result.
Strategy and creative solutions were delivered monthly; media reports were delivered by Mindshare Interactive.
