Terry Arnold
Terry Arnold · GreenwichBrand Growth

No. 07

Travel Parking Group.

Local to global in 1 year.

Editorial visual for Travel Parking Group brand growth work
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Travel Parking Group

Chapter i

The Challenge.

Grow TPG so it becomes the No 1 international brand in 1 year.

Chapter ii

The Strategy.

Working alongside Martin Mansell, CEO of TPG, to enable growth, we agreed to target Planning Directors of the Top 300 Airlines at global events in US, EU and APAC. We secured 37 prospects. Further development helped close 6 partner agreements including Emirates Airlines (£2.5m) and Air France (£6m).

Chapter iii

The Result.

Through generating over £20m in Ancillary Revenue for airlines, I was credited with taking TPG from UK leader to global leader in 1 year.

Available on selective briefs

What is your brief?

Please send your question to me and I will reply within 24 hours.

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