Midas Insight
Chapter i
The Challenge.
Feelter enables visitors to get blogs, forum insights, photos and videos without leaving the website. This means visitors stay on the site and are focused on the products they are interested in throughout the purchase.
Chapter ii
The Strategy.
Following Beta testing, the UK was chosen as a sample market for the launch. I managed Phase 1 of the launch which included evaluating business sectors, building a pipeline across 3 verticals, introductory emails and an offer of a 1-month free trial.
Chapter iii
The Result.
Across a UK sample of 1,000 CEOs, CMOs and CTOs, 32% responded. When prompted, this increased to 41%.
