Freedman International
Chapter i
The Challenge.
Give Freedman global gravitas and drive digital through the agency.
Chapter ii
The Strategy.
Appointed by the CEO of Freedman International, we agreed to partner with Results International. We developed a New Business Strategy and Proposition. I appointed and managed Sapient on the design and build of a new website. By teaming IT on technology transformation, I mentored the sales team on implementation and sourced a global digital partner network for delivery.
Chapter iii
The Result.
A new global brand image, hubs in New York and Singapore, seamless digital delivery worldwide.
