Terry Arnold
Terry Arnold · GreenwichBrand Leadership

No. 07

Edmiston.

Edmiston is ranked No 5 in the world for selling and chartering super yachts.

Editorial visual for Edmiston brand leadership work
Visual evidence07
Large editorial plate for Edmiston

Edmiston

Chapter i

The Challenge.

‘Make Edmiston the Market Leader within 5 years.’ It was important for Edmiston to continue gaining market share. The question was, how do you reach, worldwide, Ultra-High Net Worth Individuals (UHNWI) and very affluent 30+s?

Chapter ii

The Strategy.

In collaboration with Energy House Digital, we recommended event sprints, paid search, re-marketing, online content endorsements and keyword opportunities — just a few of the digital marketing recommendations in the proposal.

Chapter iii

The Result.

The recommendations were adopted as the foundation of Edmiston’s next phase of growth, with a measurement framework agreed alongside the board.

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