
Edmiston
Chapter i
The Challenge.
‘Make Edmiston the Market Leader within 5 years.’ It was important for Edmiston to continue gaining market share. The question was, how do you reach, worldwide, Ultra-High Net Worth Individuals (UHNWI) and very affluent 30+s?
Chapter ii
The Strategy.
In collaboration with Energy House Digital, we recommended event sprints, paid search, re-marketing, online content endorsements and keyword opportunities — just a few of the digital marketing recommendations in the proposal.
Chapter iii
The Result.
The recommendations were adopted as the foundation of Edmiston’s next phase of growth, with a measurement framework agreed alongside the board.