Research
AI has no respect for individuals.
Greenwich brand strategy
Brands built on experience.
Experience across Luxury, Technology, Travel, Life sciences, Public sector, Founders, Fortune 500.
40 years in practice
Independent, global brand experience, digital marketing expertise, for businesses who ask the right questions before they buy the wrong answer.
The practice
Research.
Insight.
Strategy.
Insights
Get inside your customer's head.
Strategy
Arrive ahead of the competition.
Reports
Creativity, our catalyst for competitive edge.
Selected work
The
Portfolio.
A selection of work from Terry Arnold.
01Brand Growth
Austar Life Sciences
Austar, 5th largest pharma manufacturer in the world.
02Brand Growth
Travel Parking Group
Local to global in one year.
03Brand Development
Freedman International
How to position a global brand.
04Brand Associations
Big Lottery Fund
A unique Benefits Scheme for the charity sector.
05Brand Perceptions
Midas Insight
Midas Insight developed Feelter, an outstanding social media widget.
06Brand Leadership
Edmiston
Edmiston is ranked No 5 in the world for selling and chartering super yachts.
07Brand Identity
Nexxus Group
A bold Eurocentric strategy and repositioning for this independent agency group.
08Brand Integration
Atout France
Atout France (The French Tourist Board) partnered with the agency Walk don’t Walk to win the French Tourist Board account.
09Brand Development
Apple
Steve Jobs was looking for a global agency to replace the incumbent Chiat/Day. He approached BBDO International.
10Brand Development
IBM
The Biggest Opportunity Ever.
11Brand Development
Guangdong
Guangdong is China’s premier tourist board.
Get inspired
Ten
things.
- 01
A strategy you can't say in 7 words isn't a strategy. It's a deck.
- 02
A brief that is clear and precise is the brief that will inspire you.
- 03
High-quality research is the best insurance a business can buy.
- 04
If your brand is not simple, not built yet.
- 05
The work won't fix a bad question.
- 06
Audiences haven't shifted, the cost of boring them has.
- 07
Most marketing budgets are spent fixing the strategy nobody wrote.
- 08
The brand is what survives in the meeting where everyone disagrees.
- 09
If the answer is a 30 second spot, you stopped thinking too soon.
- 10
The strongest positioning, on reflection, you will consider to be, pure genius.
Available on selective briefs
What is your brief?
Please send your question to me and I will reply within 24 hours.